How did the concept of the video come about?
The original idea was created from brainstorming with Asho from Footstomp in a meeting. We had a couple ideas, but after talking to Scott Dickson, the creative directorfrom Bold Digital Media, he figured out a simpler way to execute the ideas and the themes we wanted, which turned out really well.
Any fun/funny moments while filming the video?
The whole shoot was fun! I enjoyed being able to create something with my friends and Scott, and the end product was so worth the long days. I think the funniest moments would have to be a girl in the detention scene eating her chips constantly in the background. We would turn around to talk about a scene, and she’d just be snacking away, so we turned that into a part of the story. Another funny thing was watching my dad act as a teacher. He played the teacher running the detention, and he was unsure of his acting skills but it came out amazingly I was so happy with it.
Any other release plans for 2020? Can you spill any details on what your supporters can look forward to?
I’ve got a few songs to release this year! I’ve spent some time in the studio, and I have multiple songs lined up and ready, it’s just a matter of getting them out into the open.
What is one word you would use to describe what your fans have allowed you to accomplish?
Happiness. The support I get ranges from family, to friends, to random people I’ve never met before but I will always feel happiness when people show their support. It just makes doing what I do even more worthwhile when I know more people than just me are enjoying the process.
What do you want your fans to take away from your new single?
I think the main take-away from the song is that just because teens don’t have as much going on in their life as adults do, it doesn’t mean that their feelings should be invalidated. We don’t know how it feels to be an adult, so when you say your day has been harder than ours, we feel like you’re undermining our emotions.
Why do you think social media is so important for artists like yourself?
Social media allows our outreach to be bigger than anyone could imagine. When you set up an instagram account, you’ve suddenly opened a whole new world for people that might not have ever found you due to them living in another country, or not being able to see gigs.
Any last things you want to tell your supporters?
Thank you! The support means the world to me, and seeing people find happiness within my music gives me a feeling I never want to lose. I appreciate that you take time out of your busy lives to give my music a chance.