UGG

UGG INTRODUCES MUSICIAN AND ACTIVIST LIL MIQUELA AS STAR IN UGG: 40 YEARS GLOBAL CAMPAIGN

UGG® (a division of Deckers Brands, NYSE: DECK) unveils its final ambassador as part of the month-long anniversary campaign “UGG: 40 Years”. Style icon, musician and activist  Lil Miquela, showcases the brands iconic styles alongside model Adwoa Aboah, fashion designer Heron Preston and actor, model and artistic director Luka Sabbat. These unique individuals represent the next generation of UGG®.

Lil Miquela. Miquela Sousa, or Lil Miquela, is a trailblazer boasting over 1 million followers on Instagram, where she uses her platform to showcase her personal style, share her latest interests, and promote social justice. Provocative in her existence, she represents an entire generation that is revising identity, reality, and storytelling.

These unique individuals represent tis a trailblazer boasting over 1 million followers on Instagram, where she uses her platform to showcase her personal style, share her latest interests, and promote social justice. Provocative in her existence, she represents an entire generation that is revising identity, reality, and storytelling.

From what started as a men’s surf brand in 1978 and transcended into a fashion industry authority, UGG® continues to show what it means to live the California lifestyle by being bold, provocative and free-spirited.

Making its debut on October 4th, 2018, the “UGG: 40 Years” global campaign was shot by photographer and visual artist Erik Madigan Heck, who is known for creating elaborate and surreal environments in his work. For more information on the “UGG: 40 Years” campaign, please visit www.ugg.com.

Beyond the brand’s history of success in delighting consumers with beautiful, one-of-a-kind products for 40 years, UGG® is also proud of its track record to develop transparency in its material sourcing process. UGG® only sources sheepskin from suppliers that comply with the brand’s strict animal welfare policy. UGG® will never waiver from this commitment – it’s an integral part of the culture and the responsibility the brand shares in protecting the environment and supporting humane animal treatment. For an overview of the UGG® brand’s animal welfare policies, please visit: https://www.ugg.com/animal-welfare-faq.html.

About the UGG® brand

Founded in 1978 by an Australian surfer on the coast of California, UGG® is a global lifestyle brand renowned for its iconic Classic boot. First worn by Hollywood royalty, fashion editors and then the world, UGG® designs and retails footwear, apparel, accessories and homewares with an uncompromising attitude toward quality and craftsmanship. Delivering more than $1 billion in annual sales, UGG® partners with the best retailers globally and owns over 130 concept and outlet stores worldwide in key markets including New York, San Francisco, Los Angeles, Paris, London, Tokyo, Shanghai and Beijing. For more information, please visit www.ugg.com. @UGG @UGGforMen

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