Happy first day of Spring! This season embodies an entirely different energy. It’s a time to get up, get moving and get outside. To celebrate, Pandora is launching a brand new campaign that amplifies the moment you’re in and helps you discover your unique sound—the music that moves you, the rhythm that fuels you, the album that inspires you to be you.
You can find Pandora’s Sound On: Spring campaign in iconic locations across Nashville, San Francisco, Oakland, NYC, Miami and Atlanta, featuring some of the season’s most high-profile artists including Jonas Brothers, Maren Morris, Bebe Rexha, Khalid, 2 Chainz, John Legend and Becky G.
Also, Springing up in a city near you:
Sound walls: We’ve commissioned leading street artists to create wall murals that depict their unique interpretations of sound and spring discovery. Each mural will have a QR code that leads to a customized playlist curated by each mural artist and reflects the music that inspired their work.
Mural painted by Ernest Doty for the OAK location.
Sound bites: We’re creating exclusive opportunities to get up close and personal with private concerts featuring select artists from the campaign. Keep an eye out for events to be announced soon!
Pandora Sound On Lounge: We’ll be hosting unique experiential activations at this year’s Stagecoach Country Music Festival, Hangout, Firefly, Electric Forest, and Bumbershoot Music Festivals.