Ainsley here from Teen Music Insider reporting from Los Angeles with special guest Lucas Bradlee. Lucas is a well known 17 year old online social media star from Orlando, Florida and has attended several events around the U.S. to meet his fans and perform for them. Thank you for coming Lucas.
Hey! No, thank you for having me!
So Lucas, what social media platforms do you use most to stay connected to your supporters?
I’d have to say for sure Twitter. I don’t know what it is but something about Twitter just makes it easy to connect with supporters and allows me to see what they’re posting and how they’re feeling with or without pictures.
How often do you post of your social media accounts & what type of things do you post?
I’m kinda upset answering this question because it makes me think of Instagram. I would post every two or three days and I liked what I was posting, but my account was hacked and I haven’t been able to get it back. Starting over is something I should do, but I’m not sure how many of my supporters want that restart. Although not as consistent as I’d like, I also do live broadcasts on YouNow which is fun. Twitter is all about what I’m thinking at the moment of my post. I think a lot, so you’ll see at least 1-2 posts a day to know what’s on my mind! I try to actually like what I tweet for others to like and/or relate to. My snapchat [BYELUKE] has also been more active then ever before, but streaks are stressful! It’s all about being who I am, and hopefully that allows even one person to say ‘f**k what people think, this is my life & how I live it, well that’s all up to me’ because so many beautiful people hide who they are and I hope they can find themselves.
Have you come up with a fanbase name yet?
No. I mean if one comes up, then it comes up, but it’s not really important to me. Fanbase name or not, I still care so much about everyone who supports me individually & as a group, just like a family.
How do you want your relationship with your supporters to be like?
The relationship I have with my supporters is really important. I’m there for them. They’re always there for me. It’s almost perfect, except for the fact that I’m not always able to reply to a message right away. Sometimes it may take days. We fight a lot, they try to convince me they love me more [laughs] but it’s not possible. My first tattoo was for all my supporters, because they lifted me, and continue to lift me when I’m down, and it’s crazy how fast it works. I consider my supporters like my friends, so just picture a really good and close friendship.
You were recently at GoodTimes Chicago. Can you tell us a little about what that experience was like?
Wow. Good times in Chicago was amazing. I don’t think there’s a better way to say it. It was definitely a show I won’t forget. I created so many memories backstage with other talent, and then with the fans who came to the show & the meet and greet!
What is it like traveling so much for you?
I love to travel, and it’s crazy because I save all my flight tickets, and when I pull them out, I just for a second, can’t believe the amount of tickets. I truly enjoy it, but there’s always a down side. Time zones will rob your sleep from you, running around airports to catch a tight connection, but the worst is easily missing the last flight back home, which has left me stranded at the airport overnight many times.
What’s the feeling you get when meeting supporters?
I don’t know how to explain that. It’s insane, like all the feelings you feel all at once. For me, prior to a show, I’m extremely nervous. When you attend a show or meet and greet you want to look your best for whoever you’re meeting. On my side, it’s different, I have to try and look good for all my supporters who came to see me, and then all the rest of the supporters who may not even know me, but meet me at the show. I’ll listen to a few specific songs that relax me that I also listen to prior to a hockey game, and by the time I’m at the show, being nervous completely disappears. When you talk about feelings, although each meet and greet is only a few minutes, I still get to personally spend those few minutes with them and it’s the best feeling, and those few minutes are so worth it. Every supporter is so so so special to me and giving them a hug or hearing what you’ve helped them through when you don’t even realize it, reminds you why you do this. When there’s tears, it’s always happy tears and like how do you explain that feeling? It’s incredible.
What has been your favorite event to go to so far and why?
My favorite event, oh my. Good Times was incredible, and it was so well planned and organized for both talent and fans. Another one I really enjoyed was actually in Canada, it took a lot of work to make it happen, but the tour manager and I made it happen, and I showed up as a surprise. She’s an incredible individual and I’m happy I was able to work around my busy schedule at the time to make thinks work for her tour. Definitely memories I won’t forget. Basically I walked in and another talent saw me, who is also one of my good friends and the energy we both felt after reuniting was amazing, & the vibes spread throughout the venue, which sparked some heads to turn and when supporters turned to my direction and realized I had showed up, I was literally attacked with hugs, good energy, support & love and I can’t thank them enough for creating those memories for me.
You are also into sports. Can you tell us about any teams you like?
Easily my favorite sport is hockey. I’m extremely passionate about it, and you can take the skates away from me, but never that passion. Going out onto the ice with my boys in front of all my family and friends & a screaming audience during a high stakes game is energy I feed off. So I definitely have a favorite team and that’s the LA Kings, and of course I go crazy for the World Juniors. Watching the U.S. take the gold home in what I believe was the best finals game in its history was so insane and I won’t forget it.
How do you manage your social media schedule with your sports schedule?
Practice and games take up a lot of time, but it’s school that interferes most with social media, for almost anyone, including me. Add flights, & shows to that and it can become extremely difficult, but all I can do is try. It only takes a few seconds to post a tweet, but the problem is interacting and genuinely have a conversation with supporters which is something I make time for whenever I can.
What makes you want to do better in your social media career? Who has influenced you to work hard?
Staying relevant on social media is a lot harder than most people think, especially when you’re not as relevant as you want to be. That’s my drive. I’m always trying to find new ways to engage my supporters, and have them engage back with me. Social media, as popular as it is, it’s underrated in its ability. The fact that I can go have a conversation with a supporter I’ve never met and hear back that they believe I saved their life by the words I said or the things I’ve done to make them smile is something probably you or I can’t put to words. It’s important for me to build that relationship with my following so that engagement is where it needs to be, and likes, retweets, comments drive that. As far as who influences me, wow, there’s a list of names I could give to you, but I’ll leave you with two. Cody Herbinko & Wesley Tucker.
Are you going to stick to social media as a career?
We’ll see what happens. If people believe in me enough to build that engagement with me, like I mentioned earlier, of course, but I can’t do this on my own. Supporters create a social media influencer like myself, so hopefully the amount of people who believe in me will grow. Long term, I’m focused on acting but if social media wants me, I want it back.
What are your friends and family’s thoughts on your social media career?
Oh gosh. Almost everyone is my and surrounding communities have at least heard of me, so a lot of the time my friends, when we hang out ask to avoid busy places like malls & theatres, because with my schedule it’s a lot harder now to find time to hang out, and I think they miss that the same way I do, so most of the time hanging out for me is driving around with my friends, and we go to a few quiet spots that are actually really fun! My family has always been really great & supportive and I’m very blessed to have them, even though I tend to be away from home most of the time.
Are there any projects in the works that you can tell me about?
I can reveal a few things! We spoke about Good Times, & I’ve already been announced for next years event which is exciting! I’ll also be in Toronto and Montreal with SM Fest, Boston, New York, New Jersey, and a few other tour stops I’m unable to announce yet all happening in March. I’m also planning a trip to Europe that’ll be happening this summer with someone most of my supporters know about & probably can’t wait to see the vlogs to find out who, if they don’t feel too sure about their guess of who I’m talking about. [Winks]
How do you spend most of your free time?
I don’t really have a lot of free time to be honest. I like to stay busy, and when I’m not busy homework takes up the little free time I have. Recently, I started taking the gym seriously again and instead of going 3 times a week, I dedicated time everyday for the gym, regardless of where I may be.
What did you want to be when you were younger?
When I was 6 me and my friends all wanted to be WWE wrestlers so we could win all the championships, we had our own names and entrance themes, thinking back now it was honestly so funny. We’d even wrestle but stopped when I broke Alex’s nose by accident! That’s when I focused on the NHL like any boy playing hockey, but injuries cut me short, but that’s okay, things don’t always go your way, and there’s bigger and better reasons why! Now I’m just focused on being a good person. It’s a goal that anyone can achieve. I’m still working on it everyday and it’s really rewarding!
What do you have that you cannot live without?
My family, my friends and my supporters. With those three, and tacos I’ll always be okay. I don’t even know why I separate friends and supporters because to me my supporters are like my friends, but I guess so people who don’t know that difference exists understand.
What social media stars have influenced you the most? Have guys like Cameron Dallas and Tyler Oakley influenced you?
Cameron Dallas is definitely an influence and I think he is for every social media influencer because he really took social media to a new level on his own, and kinda set the road up for us to follow in our own ways. Taylor Caniff also played a role & in addition taught me the importance of getting your per diem on time while on tour.
What’s an average day for you look like?
Let’s start with my struggle to wake up, I’ll debate on my outfit for 30 minutes, try on 4, and always go with the first one. I’ll leave my house for school 5 minutes before it starts, when I get there the countdown until lunch begins, after school I’m on my way home to changed for the gym, hockey practice, food, food, food, homework, maybe I’ll go out, social media in between, & that’s a regular day. This is another reason tour days are better then regular days!
What impact do you want to leave in the world?
I just honesty care about seeing people smile and happy. I struggle to understand how some people don’t want that for others and only themselves. Everyone wants a cute relationship, and if I don’t have that, and someone else does, I’m genuinely very happy for them, there’s no bad jealously in that out of me. There’s a lot reasons made specifically for each person to be happy, and it can be hard sometimes but hopefully the impact I make will help eliminate negativity, because it’s okay to be sad sometimes, but it’s also okay to be happy most of the time.
What do you hope to gain out of this whole experience as a social media star?
I’ve already gained so much, and most of it I never even thought about, like travelling around the country and to different countries, shows, interviews, shoots, a few minor acting gigs, and most importantly meeting the amazing people who support me, and being able to spend a few hours at a show with them is all I ever need out of this, and I’ve got it, now I just hope to take that and achieve more of it. Hopefully this will open other doors for me, specifically acting in the near future.
If your life was a movie, what would the title be?
I think “Luke at Luke” could work.
Who would you want to play you in that movie?
He has enough acting experience in my opinion, Harry Styles. Imagine that, but if that didn’t work out, definitely KJ Apa. I’m a big fan.
What has been your biggest accomplishment in your social media career so far?
I don’t think I’ve reached it yet. I’ve had some accomplishments I consider major, but I know there’s still something else I want to accomplish and if my supporters believe in me and become or stay engaged with me, we’ll all get to see that accomplishment.
What goals have you set out for yourself in your career and in your personal life?
I keep my biggest goals to myself. I don’t like to set out these goals and announce them. So often people will announce things to early, and unfortunately the wrong people see that goal and it’s chance of success so they work to ruin it or demotivate the person. I’ve set out goals for myself before and I’ve failed some, and achieved others. I’m happy with both results because I learn, and that’s important so that you can re-think and re-plan and succeed the next time better then you would have the first.
Do you have any last things you want to tell your supporters?
Without them this, any other previous, or future interview wouldn’t exist. I thank them a million times over for everything they have blessed me with, and hope they realize how much they all mean to me. I can’t put it to words, but if anything, if they’re seeing this and we haven’t met yet, I hope we do at a future show. If we already met, I can’t wait for the second, or third, or fourth time. Love you most guys.
Thanks for taking the time to do this interview with us today!
Thank you for having me!
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