Exclusive Interview With Social Media Influencer: Sam Golbach

Why did you guys start the channel in the first place?

We started youtube because of Vine, I initially had no intention of becoming a youtuber but we had to do all platforms if we wanted to grow… so at the beginning youtube was just a chore haha

Both of you recently started your own personal channels, so you could post more for your supporters. What do you think is gonna be the main difference from your personal channel to your group channel with Colby?

The main difference will probably be the style and personality. Colby and I have very different styles and wants for the future so we will be doing videos that show more of who we are. And the duo channel is more skit and story based, while our personal channels will be about our individual lives.

What is the process to make a “Sam Golbach” YouTube video? How do you come up with the ideas for your YouTube Vids?

Well as of now there have been three parts to my channel, all of which I get ideas from differently. With my podcast videos I like to talk to special guest youtubers and figure out what they are passionate about, I love showing the world someone’s passion that they may or may not be too afraid to talk about on their own channel. For vlogs, I basically film what I do each week, which living with a crazy house of youtubers… makes it pretty easy to get content. And for my main video each week I ask the fans what they would like to see. I do a fan suggested video each week.

What are your favorite videos to make?

I really like making my vlogs where I travel a lot. For some reason I love editing scenery and time. So when a montage of things happen or I do a ton of different things, I get to tell a story through editing rather than just a sit down video.

Are you wanting to expand your social media career into something more like acting or singing or both?

I personally don’t want to go into singing or acting at the moment. I like acting for my own videos but have only ever auditioned for a acting role once. I’m definitely open to the opportunity, given the fact I basically act everyday, but in the near future I want to do business and continue social media

When did you realize that social media could turn into a career for you?

I realized that social media could be a career when I took my first trip out to LA, California. I saw the entertainment industry and how much money other people (that I knew) were making. From there Colby and I set out to start making money on social media as well as just our daily content.

Whats your thoughts on the growth of social media?

I believe social media as an industry has grown a ridiculous amount in the past 3 years. People went from making thousands on social media to nowadays the top percent are making multimillions (even more than A list actors) I think social media will only keep growing for an extended period of time, until it completely takes over traditional media such as movies and TV.

Whats your friends and parents thoughts on your career in social media?

I haven’t talked to them all that much about my career, most of my family doesn’t understand what I do really but approve of it because I have been able to sustain myself living alone. Almost all of my hometown friends don’t approve and are against social media, which I understand because if you aren’t paying attention to it, then it is hard to understand the depths and its power.

Whats the best thing thats come out of this career?

The Life Project 100%, I started social media with one goal, TLP, and we finally have created it and have actually ended up helping so many people to where I really do feel like I have made a difference! Feels amazing.

What’s your biggest struggle in this career as a social media star?

Being an introvert. I was never really cut out for social media or fame or anything, I actually really hated cameras at one point, but overcoming this fear of speaking and being outgoing is a fun battle. Social media is very difficult because I have to force myself to act like someone else, but it is good in the long run because I am learning how to be more extraverted.

What did you want to be when you where younger?

I honestly wanted to be an architect, I wanted to follow in my families footsteps of going to a nice college and getting a degree and stable job… wow my life turned upside down.

How would you describe yourself in 5 words?

Hardworking, serious, leader, introverted, curious.

How do you spend most of your free time?

Recently I spend a lot of my free time on youtube or with my girlfriend Katrina. Katrina is one of the only people in my life who takes me away from social media so it is always a good break.

You recently went to Boston for the FanRave 2 year Anniversary. How did it go?

Absolutely amazing. The fact that there were supporters there from the first event made me so happy. And Colby and I haven’t been to an event in a long long time so being reminded of real-life fans and supporters is always a must.

Are their any other projects or events in the works you can tell me about?

Well The Life Project is about to get heavily revamped. We are working on making that bigger and better than ever now that we have much more backing behind it. Other than that, since we just moved into a house of youtubers we will be sure to have an abundance of content to look forward to!

What was the craziest fan encounter you have had?

These fans found out where we lived and for about 3 weeks stayed outside our apartment building every day after school… that was interesting to say the least haha

What social media platform do you use most to stay connected to your supporters?

Definitely twitter (@SamGolbach), I see almost every tweet at me but I also believe that is my smallest platform at the moment. …maybe a correlation….

Have you come up with a fan base name yet?

No, at the moment I believe the Sam and Colby fanbase is the Golbrockers, but other than that…. I don’t know how to make my name into a fandom.

What YouTuber has influenced you the most? – Cameron Dallas, Tyler Oakley, etc.

Recently, Casey Neistat. But for a long time TFIL (Elton Castee). I got a lot of editing techniques and the way we act in videos from doing videos with him! He is also now our roommate!

Like youtube, you also have a huge following on Musical.ly. Has it been hard to grow an audience of over 700K on musical.ly?

Surprisingly no! Because of our vine following musical.ly favored us in the beginning and helped grow our page to almost 500K the first 6 months. now, we hardly post on it because we do much different content but we still love the fact that app has given up so much support! I just frankly don’t know what to do on there anymore!

Whats your process on making a musically?

For a time we posted about 20 times a day… yeah it was crazy. So we would make 3 duo lipsync videos, 3 duo comedies, then 3 lipsync and 3 comedies individually, then usually post a few vines a day too. That was stressful but that was the time when we were gaining the most followers.

How has this whole social media career experience been?

Intriguing to say the least. I never thought I would do something like this and never planned to, to every single thing is a new adventure and something completely new that I have to figure out on my own! Kinda like I’m learning my own job as I go.

What goals have you set out for yourself in your career and in your personal life?

I want to make The Life Project huge. Like worldwide huge. I want to make a million dollars working for myself, and I want to travel the world before I’m 40. Realistic goals in my opinion, but I have a lot of work to do.

What impact do you want your social media presence to have on the social media world?

I want to make the world stop for a few seconds to smell the roses and appreciate them. If I can do that, then I have won.

If your life was a movie, what would be the title?

Expect the Unexpected

Who would you want to play you?

My future son.

Many people in our generation are starting to create content to post on youtube. What advice can you give my followers about how to make yourself standout on such a big platform like youtube?

Be the first. If you see a thousand people doing one thing, take that and do the opposite. People are constantly searching for new things and the firsts are always the ones who blow up

What has been the biggest achievement of yours so far in this career?

I found happiness. Truly, I believe each day is a blessing and that I am doing the best I possibly can because of the career that was given to me. Which is truly satisfying.

Do you have any last things you want to tell your fans?

Nothing creates happiness except you. No matter who you are, how much money you make, the things you think about and the outlook you have is the ONLY thing that matters. So if things aren’t going your way ask yourself if that is because of your situation, or because of you.

Hope that answered your questions! Thank you so much!

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