Acclaimed Indie Pop Artist Natalie Shay Talks With TMI About Her Infectious New Single ‘Yesterday’

You’ve been busy with music recently. Can you tell us what you’ve been up to over the past few months?

Since 2019 I’ve been super busy! I’ve released 2 singles and a music video and played my first headline show which sold out!!

Where did your love of music come from?

I’ve been playing music my whole life. But I suppose since my dad is such a huge music fan he was the person who first pushed me into it.

What has been your reaction to all the success you have been having?

I’m always so surprised and humbled when something receives a good reaction. You never know how well something will do before you put it out. So it’s always exciting to see.

You have worked with some well known producers, song writers and actors. What have you gained from working with them?

It’s great to work with such talented people. It’s also very inspiring. I love seeing how another creative person can influence my work and make it better.

You just released your highly anticipated single ‘Yesterday’ and your supporters have been loving the new song!! What has been your reaction to all the support your new single has gotten?

I’ll be honest. I never expected it to do as well as it did. As an independent artist there’s not much security for levels of success when releasing a project. I’m so happy that the track has been recognized and has done as well as it has.

The single also was featured in Spotify’s New Music Friday playlist in 9 countries! What was your reaction like when you learned about this huge accomplishment?

There’s a video of me crying when I first checked the UK playlist at midnight. I never expected to be on it, I thought I’d just check it anyway and there I was!

What do you think is the benefit of having a following on social media in the music industry?

Without paid advertising through tv or billboards, it’s the only way to tell people who are already a fan of what you do about what you’ve just done! I think it’s so important and also very useful.

Does your fanbase have a name?

No but I like calling people eggs.

How do you want your relationship to be with your fans?

I like to think I’m accessible. I reply to almost every message I receive and respond to anything commented. Without the people who engage with my releases I wouldn’t have a career so I’m so grateful.

What social media platform do you use most to stay connected to your fans?

Instagram.

What was the craziest fan encounter you have had?

Someone bought me a crepe.

Will there be an ep/album out soon?

When I have the right team and backing then yes!

What’s an average day for you look like?

Everyday is different but I like to ensure I’m doing something musical everyday. Whether that be writing, a meeting, a photo shoot or playing a show.

Do you have any last things you want to tell your supporters?

Check out the new music video for my new track ‘Yesterday’! It’s super cute

https://youtu.be/OKe5NGJdCaE

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